The green marketing manifesto / John Grant.

• Material Type: 図書
• ISBN: 9780470723241
• Title: The green marketing manifesto / John Grant.
• Author Heading: Grant, John, 1964-
• Publication, Distribution, etc.: Chichester, England : John Wiley & Sons; Hoboken, NJ : John Wiley & Sons
• Publication Date: c2007.
• Publication Date (W3CDTF): 2007
• Extent: xvi, 304 p. : ill. ; 22 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Green marketing.; Marketing vert.; Développement durable.; Marketing : Umweltbezogenes Management.; Umweltverträgliches Produkt.
• LCC: HF5413
• DDC: 658.8/02
• NDLC: DH411
• Note (General): Related URL: Publisher description http: //www.loc.gov/catdir/enhancements/fy0801/2007041714-d.html.; Related URL: Contributor biographical information http: //www.loc.gov/catdir/enhancements/fy0804/2007041714-b.html.; Related URL: Table of contents only http: //www.loc.gov/catdir/enhancements/fy0804/2007041714-t.html.; Related URL: http: //bvbr.bib-bvb.de: 8991/F?func=service&doc_library=BVB01&doc_number=016219681&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
• Note (Bibliography): Includes bibliographical references (p. [293]-296) and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B95
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000010699073; http://id.ndl.go.jp/bib/000010699073
• LC Control Number: 2007041714; https://lccn.loc.gov/2007041714
• OCLC No.: 174040288; https://www.worldcat.org/oclc/174040288
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: I. Background : Setting the scene : A tipping pointAnd then what? ; The green consumer bandwagon of 1989 ; The green challenges ; The marketing challe...