The Indian consumer : one billion myths, one billion realities / Alam Srinivas.

• Material Type: 図書
• ISBN: 9780470822302
• Title: The Indian consumer : one billion myths, one billion realities / Alam Srinivas.
• Author Heading: Srinivas, Alam.
• Publication, Distribution, etc.: Singapore : John Wiley & Sons (Asia); Hoboken, NJ : John Wiley & Sons (Asia)
• Publication Date: 2008.
• Publication Date (W3CDTF): 2008
• Extent: 216 p. ; 23 cm.
• Place of Publication (Country Code): SG
• Text Language Code: eng
• Subject Heading: Consumers -- India.; Middle class -- India.; Consumption (Economics) -- India.
• LCC: HC79.C6
• DDC: 658.83954
• NDLC: DH413
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH413-B35
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000010699892; http://id.ndl.go.jp/bib/000010699892
• OCLC No.: 156819266; https://www.worldcat.org/oclc/156819266
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: The "I can, so I will" spendersThe other middle classesRedefining the Indian middle class...