Elite China : luxury consumer behavior in China / Pierre Xiao Lu.

• Material Type: 図書
• ISBN: 9780470822678
• Title: Elite China : luxury consumer behavior in China / Pierre Xiao Lu.
• Author Heading: Lu, Pierre Xiao.
• Publication, Distribution, etc.: Singapore : John Wiley & Sons (Asia); Hoboken, NJ : John Wiley & Sons (Asia)
• Publication Date: 2008.
• Publication Date (W3CDTF): 2008
• Extent: xv, 208 p., [12] p. of plates : ill. (some col.) , col. map ; 23 cm.
• Place of Publication (Country Code): SG
• Text Language Code: eng
• Subject Heading: Consumer behavior -- China.; Consumer behavior -- China -- Case studies.; Marketing -- China.; Luxury.; Luxusgut.; Marketingpolitik.; Konsumentenverhalten.; Zielgruppe.; Elite.; China.
• LCC: HF5415.33.C6
• DDC: 330.16
• NDLC: DH413
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH413-B34
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000010699899; http://id.ndl.go.jp/bib/000010699899
• LC Control Number: 2008278181; https://lccn.loc.gov/2008278181
• OCLC No.: 221153298; https://www.worldcat.org/oclc/221153298
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Foreword Acknowledgments 5 Introduction: Understand Chinese Elite, Understand China's future 7 Chapter I: Luxury Consumption and China Elites 11 - Lux...
• Summary, etc.: In this book, find out who the Chinese luxury product consumers are, the characteristics of their luxury consumption and most importantly, the implica...