図書

Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson. 9th ed.

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Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.

9th ed.

Call No. (NDL)
DH413-B33
Bibliographic ID of National Diet Library
000010707045
Material type
図書
Author
Peter, J. Paul.ほか
Publisher
McGraw-Hill Irwin
Publication date
c2010.
Material Format
Paper
Capacity, size, etc.
xix, 554 p. : ill. ; 27 cm.
NDC
-
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Detailed bibliographic record

Contents:

Introduction to consumer behavior and marketing strategyA framework for consumer analysisIntroduction to affect and cognition...

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Bibliographic Record

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Paper

Material Type
図書
ISBN
9780073404769 (alk. paper)
0073404764 (alk. paper)
Edition
9th ed.
Publication, Distribution, etc.
Publication Date
c2010.
Publication Date (W3CDTF)
2010
Extent
xix, 554 p. : ill. ; 27 cm.
Alternative Title
Consumer behavior and marketing strategy