Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.

• Material Type: 図書
• ISBN: 9780073404769 (alk. paper); 0073404764 (alk. paper)
• Title: Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.
• Edition: 9th ed.
• Author Heading: Peter, J. Paul.; Olson, Jerry C. (Jerry Corrie) , 1944-
• Publication, Distribution, etc.: New York : McGraw-Hill Irwin
• Publication Date: c2010.
• Publication Date (W3CDTF): 2010
• Extent: xix, 554 p. : ill. ; 27 cm.
• Alternative Title: Consumer behavior and marketing strategy
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Consumer behavior.; Marketing.
• LCC: HF5415.3
• DDC: 658.8/342
• NDLC: DH413
• Note (Bibliography): Includes bibliographical references and indexes.
• Holding library: 国立国会図書館
• Call No.: DH413-B33
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000010707045; http://id.ndl.go.jp/bib/000010707045
• LC Control Number: 2009039009; https://lccn.loc.gov/2009039009
• OCLC No.: 320803664; https://www.worldcat.org/oclc/320803664
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Introduction to consumer behavior and marketing strategyA framework for consumer analysisIntroduction to affect and cognition...