Strategies of multinationals in Central and Eastern Europe : innovation systems and embeddedness / Yordanka Chobanova.

• Material Type: 図書
• ISBN: 9780230230552 (hardback)
• Title: Strategies of multinationals in Central and Eastern Europe : innovation systems and embeddedness / Yordanka Chobanova.
• Author Heading: Chobanova, Yordanka, 1980-
• Publication, Distribution, etc.: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan; New York, NY : Palgrave Macmillan
• Publication Date: 2009.
• Publication Date (W3CDTF): 2009
• Extent: xvi, 269 p. : ill. ; 23 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Food industry and trade -- Europe, Eastern.; Food industry and trade -- Europe, Central.; International business enterprises -- Europe, Eastern.; International business enterprises -- Europe, Central.; Nahrungsmittelgewerbe.; Multinationales Unternehmen.; Direktinvestition.; Ostmitteleuropa.; Lebensmittelindustrie.; Auslandsinvestition.
• LCC: HD9015.E782
• DDC: 664.0068/4
• NDLC: DL681
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DL681-B16
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000010730595; http://id.ndl.go.jp/bib/000010730595
• LC Control Number: 2009042556; https://lccn.loc.gov/2009042556
• OCLC No.: 457768955; https://www.worldcat.org/oclc/457768955
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: PART I. THE NATURE OF THE STUDY * INTRODUCTION * The Analytical Framework *PART II: CEEC ECONOMIES AND GLOBAL COMPANY STRATEGIES * The Global Strategi...
• Summary, etc.: "The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and...