The SAGE handbook of marketing theory / edited by Pauline Maclaran ... [et al.].

• Material Type: 図書
• ISBN: 9781847875051 (hbk.); 184787505X (hbk.)
• Title: The SAGE handbook of marketing theory / edited by Pauline Maclaran ... [et al.].
• Author Heading: Maclaran, Pauline.
• Publication, Distribution, etc.: Los Angeles, [Calif.] : SAGE; London : SAGE
• Publication Date: 2009.
• Publication Date (W3CDTF): 2009
• Extent: xviii, 523 p. : ill. ; 26 cm.
• Alternative Title: Marketing theory
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Marketing -- Philosophy.; Marketingtheorie.
• LCC: HF5415
• DDC: 658.8001
• NDLC: DH411
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B96
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000010831144; http://id.ndl.go.jp/bib/000010831144
• OCLC No.: 437083494; https://www.worldcat.org/oclc/437083494
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Summary, etc.: This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volum...