Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.

• Material Type: 図書
• ISBN: 9780838909843 (alk. paper)
• Title: Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.
• Author Heading: Mathews, Brian (Brian Scott)
• Publication, Distribution, etc.: Chicago : American Library Association
• Publication Date: 2009.
• Publication Date (W3CDTF): 2009
• Extent: xv, 171 p. : ill. ; 23 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Academic libraries -- Marketing.; Academic libraries -- Public relations.; Libraries and students.; Advertising -- Libraries.; Libraries.; Public Relations.; Marketing.
• LCC: Z716.3
• DDC: 021.7
• NDLC: UL747
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: UL747-B17
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000010875741; http://id.ndl.go.jp/bib/000010875741
• LC Control Number: 2008047408; https://lccn.loc.gov/2008047408
• OCLC No.: 272665315; https://www.worldcat.org/oclc/272665315
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Do libraries need to advertise?Defining the userStudent need states...