Brand society : how brands transform management and lifestyle / Martin Kornberger.

• Material Type: 図書
• ISBN: 9780521898263 (hardback); 0521898269 (hardback); 9780521726900 (pbk.); 0521726905 (pbk.)
• Title: Brand society : how brands transform management and lifestyle / Martin Kornberger.
• Author Heading: Kornberger, Martin, 1974-
• Publication, Distribution, etc.: Cambridge : Cambridge University Press; New York : Cambridge University Press
• Publication Date: 2010.
• Publication Date (W3CDTF): 2010
• Extent: xx, 308 p. ; 25 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Brand name products.; Brand name products -- Management.; Popular culture.; Markenartikel.; Markenpolitik.; Lebensstil.
• LCC: HD69.B7
• DDC: 658.8/27
• NDLC: DH411
• Note (Bibliography): Includes bibliographical references (p. 273-291) and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B99
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000010908017; http://id.ndl.go.jp/bib/000010908017
• LC Control Number: 2009036646; https://lccn.loc.gov/2009036646
• OCLC No.: 444871788; https://www.worldcat.org/oclc/444871788
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Brands and brandingIntroduction: The brand societyMaking sense of brands...
• Summary, etc.: "Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are...