図書

Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston. (Marketing and consumer psychology series)

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Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston.

(Marketing and consumer psychology series)

Call No. (NDL)
DH411-B98
Bibliographic ID of National Diet Library
000010914987
Material type
図書
Author
Loken, Barbara.ほか
Publisher
Routledge
Publication date
c2010.
Material Format
Paper
Capacity, size, etc.
xxviii, 311 p., [4] p. of plates : ill. (some col.) ; 24 cm.
NDC
-
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Paper

Material Type
図書
ISBN
9781841697598 (hardcover : alk. paper)
1841697591 (hardcover : alk. paper)
Title
Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston.
Series Title
Marketing and consumer psychology series
Author Heading
Loken, Barbara.
Ahluwalia, Rohini, 1966-
Houston, Michael J.
Publication, Distribution, etc.
New York : Routledge
Publication Date
c2010.
Publication Date (W3CDTF)
2010
Extent
xxviii, 311 p., [4] p. of plates : ill. (some col.) ; 24 cm.
Place of Publication (Country Code)
US