Branded : branding in sport business / edited by Jason W. Lee.

• Material Type: 図書
• ISBN: 9781594605062 (pbk. : alk. paper); 1594605068 (pbk. : alk. paper)
• Title: Branded : branding in sport business / edited by Jason W. Lee.
• Author Heading: Lee, Jason W.
• Publication, Distribution, etc.: Durham, N.C. : Carolina Academic Press
• Publication Date: c2010.
• Publication Date (W3CDTF): 2010
• Extent: xi, 341 p., [16] p. of plates : col. ill., col. map ; 23 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Sports -- United States -- Marketing.; Sports -- Economic aspects -- United States.; Branding (Marketing) -- United States.; Advertising -- Social aspects -- United States.
• LCC: GV716
• DDC: 796.0068/8
• NDLC: FS25
• Note (Bibliography): Includes bibliographical references.
• Holding library: 国立国会図書館
• Call No.: FS25-B135
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000010925924; http://id.ndl.go.jp/bib/000010925924
• LC Control Number: 2009040507; https://lccn.loc.gov/2009040507
• OCLC No.: 452292978; https://www.worldcat.org/oclc/452292978
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: 1. Introduction to branding / Kimberly S. MilochPart I. Apparel and equipment2. Akadema : innovation on the diamond / Jason W. Lee...
• Summary, etc.: "Branded: Brandingin Sport Business examines significant brands associated with sport. The brands profiled in this work identify successful practices ...