Cruise to success : how to steer your way through the murky waters of marketing your library / Loreen S. Phillips.

• Material Type: 図書
• ISBN: 1843344823 (pbk); 9781843344827 (pbk); 1843344831 (hbk); 9781843344834 (hbk)
• Title: Cruise to success : how to steer your way through the murky waters of marketing your library / Loreen S. Phillips.
• Series Title: Chandos information professional series
• Author Heading: Phillips, Loreen S.
• Publication, Distribution, etc.: Oxford : Chandos
• Publication Date: 2009.
• Publication Date (W3CDTF): 2009
• Extent: xvii, 116 p. : ill. ; 24 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Academic libraries -- Public relations.; Academic libraries -- Marketing.; Bibliotecas universitarias -- Marketing.
• LCC: Z716.3
• DDC: 021.7
• NDLC: UL747
• Note (Bibliography): Includes bibliographical references (p.105-111) and index.
• Holding library: 国立国会図書館
• Call No.: UL747-B7
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000010936675; http://id.ndl.go.jp/bib/000010936675
• OCLC No.: 302260286; https://www.worldcat.org/oclc/302260286
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Summary, etc.: A hands-on guide to creating a library marketing campaign. Though written specifically for academic libraries, there is information applicable to libr...