Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail / Kit Yarrow, Jayne O'Donnell.

• Material Type: 図書
• ISBN: 9780470400913 (cloth)
• Title: Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail / Kit Yarrow, Jayne O'Donnell.
• Edition: 1st ed.
• Author Heading: Yarrow, Kit, 1958-; O'Donnell, Jayne.
• Publication, Distribution, etc.: San Francisco : Jossey-Bass
• Publication Date: c2009.
• Publication Date (W3CDTF): 2009
• Extent: xx, 250 p. ; 24 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Young adult consumers -- Attitudes.; Generation Y -- Attitudes.; Marketing.
• LCC: HF5415.332.Y66
• DDC: 658.8/340835
• NDLC: DH413
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH413-B38
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000010953812; http://id.ndl.go.jp/bib/000010953812
• LC Control Number: 2009017419; https://lccn.loc.gov/2009017419
• OCLC No.: 316009983; https://www.worldcat.org/oclc/316009983
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Gen Y is from MercuryThey shop like they're from a different planet from their parents, tooThe whys behind the buys...
• Summary, etc.: Based on solid research, "Gen Guy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors revea...