Trademarks, brands, and competitiveness / edited by Teresa da Silva Lopes and Paul Duguid. (Routledge international studies in business history ; 19)

Trademarks, brands, and competitiveness / edited by Teresa da Silva Lopes and Paul Duguid.

(Routledge international studies in business history ; 19)

You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.

Material Type: 図書
ISBN: 9780415776936 (hardback : alk. paper)
0415776937 (hardback : alk. paper)
Title: Trademarks, brands, and competitiveness / edited by Teresa da Silva Lopes and Paul Duguid.
Series Title: Routledge international studies in business history ; 19
Author Heading: Lopes, Teresa da Silva, 1968-
Duguid, Paul, 1954- ( 00876112 )Authorities
Publication, Distribution, etc.: New York : Routledge
Publication Date: 2010.
Publication Date (W3CDTF): 2010
Extent: xv, 248 p. : ill. ; 24 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Brand name products -- History.
Trademarks -- History.
Commerce -- History.
Competition.
Marketing.
Merken (commercie)
LCC: HD69.B7
DDC: 658.8/27
NDLC: DH411
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH411-B100
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000010966852
http://id.ndl.go.jp/bib/000010966852
LC Control Number: 2009026702
https://lccn.loc.gov/2009026702
OCLC No.: 424454777
https://www.worldcat.org/oclc/424454777
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211