Interactive marketing : revolution or rhetoric? / Chris Miles.

• Material Type: 図書
• ISBN: 9780415801713; 0415801710
• Title: Interactive marketing : revolution or rhetoric? / Chris Miles.
• Series Title: Routledge interpretive marketing research ; 12
• Author Heading: Miles, Chris, 1967-
• Publication, Distribution, etc.: New York : Routledge
• Publication Date: 2010.
• Publication Date (W3CDTF): 2010
• Extent: 242 p. : ill. ; 24 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Interactive marketing.
• LCC: HF5415.1264
• DDC: 658.8/7
• NDLC: DH411
• Note (General): Related URL: Contributor biographical information http: //www.loc.gov/catdir/enhancements/fy1006/2009045446-b.html.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B104
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011003571; http://id.ndl.go.jp/bib/000011003571
• LC Control Number: 2009045446; https://lccn.loc.gov/2009045446
• OCLC No.: 465330259; https://www.worldcat.org/oclc/465330259
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: The rhetoric of interactivityThe interactivity crisis and marketing discourseA radical constructivist's marketing construction...