The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.

• Material Type: 図書
• ISBN: 9780415442732 (hbk. : alk. paper)
• Title: The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.
• Author Heading: Fennis, Bob Michaël, 1968-; Stroebe, Wolfgang.
• Publication, Distribution, etc.: Hove, East Sussex : Psychology Press; New York : Psychology Press
• Publication Date: 2010.
• Publication Date (W3CDTF): 2010
• Extent: xi, 331 p. : ill. ; 26 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Advertising -- Psychological aspects.; Consumers -- Attitudes.
• LCC: HF5822
• DDC: 659.101/9
• NDLC: EC236
• Note (Bibliography): Includes bibliographical references and indexes.
• Holding library: 国立国会図書館
• Call No.: EC236-B25
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011004459; http://id.ndl.go.jp/bib/000011004459
• LC Control Number: 2009040521; https://lccn.loc.gov/2009040521
• OCLC No.: 455870781; https://www.worldcat.org/oclc/455870781
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Setting the stageHow consumers acquire and process information from advertisingHow advertising affects consumer memory...