Winning strategies for the Indian market / edited by Anuradha Dayal-Gulati and Dipak Jain.

• Material Type: 図書
• ISBN: 9780810126954 (pbk. : alk. paper)
• Title: Winning strategies for the Indian market / edited by Anuradha Dayal-Gulati and Dipak Jain.
• Series Title: Kellogg School of Management
• Title Heading: Kellogg School of Management (Series)
• Author Heading: Dayal-Gulati, Anuradha.; Jain, Dipak ( 00886831 )Authorities
• Publication, Distribution, etc.: Evanston, Ill. : Northwestern University Press
• Publication Date: c2010.
• Publication Date (W3CDTF): 2010
• Extent: xii, 238 p. ; 23 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Consumption (Economics) -- India.; India -- Economic conditions.; India -- Social conditions.
• LCC: HC440.C6
• DDC: 330.954
• NDLC: DC251
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DC251-B67
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011014768; http://id.ndl.go.jp/bib/000011014768
• LC Control Number: 2010008955; https://lccn.loc.gov/2010008955
• OCLC No.: 449859185; https://www.worldcat.org/oclc/449859185
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: The emergence of the Indian consumerThe promise of organized food retail in IndiaToward a credit-driven consumer culture: credit cards' influence on t...