Campaigning to the new American electorate : advertising to Latino voters / Marisa A. Abrajano.

• Material Type: 図書
• ISBN: 9780804768955 (cloth : alk. paper); 9780804768962 (pbk. : alk. paper); 080476896X (pbk. : alk. paper)
• Title: Campaigning to the new American electorate : advertising to Latino voters / Marisa A. Abrajano.
• Author Heading: Abrajano, Marisa, 1977-
• Publication, Distribution, etc.: Stanford, Calif. : Stanford University Press
• Publication Date: c2010.
• Publication Date (W3CDTF): 2010
• Extent: x, 198 p. : ill. ; 24 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Advertising, Political -- United States.; Political campaigns -- United States.; Hispanic Americans -- Politics and government.
• LCC: JK2281
• DDC: 324.70973
• NDLC: AU-251; A257
• Note (Bibliography): Includes bibliographical references (p. 179-190) and index.
• Holding library: 国立国会図書館
• Call No.: AU-251-B179
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011016963; http://id.ndl.go.jp/bib/000011016963
• LC Control Number: 2009052985; https://lccn.loc.gov/2009052985
• OCLC No.: 494691329; https://www.worldcat.org/oclc/494691329
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Campaigning to a changing American electorateA theory of information-based advertisingCampaigning to ethnic and racial minorities in the U.S....