Service marketing / edited by Steve Baron.

• Material Type: 図書
• ISBN (set): 9781849205740 (set : hbk.); 1849205744 (set : hbk.)
• Title: Service marketing / edited by Steve Baron.
• Series Title: SAGE library in marketing
• Title Heading: SAGE library of marketing.
• Author Heading: Baron, Steve (J. Steve)
• Publication, Distribution, etc.: London : SAGE
• Publication Date: 2010.
• Publication Date (W3CDTF): 2010
• Extent: 4 v. : ill. ; 24 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Service industries -- Marketing.
• DDC: 658.8
• NDLC: DH411
• Note (Bibliography): Includes bibliographical references.
• Holding library: 国立国会図書館
• Call No.: DH411-B106
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011025268; http://id.ndl.go.jp/bib/000011025268
• OCLC No.: 640084627; https://www.worldcat.org/oclc/640084627
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: v. 1. The development of ideas for the marketing of servicesv. 2. The creation of the sub-discipline of services marketingv. 3. A focus on customer ex...