Advertising and Chinese society : impacts and issues / edited by Hong Cheng, Kara Chan. 1st ed.

Advertising and Chinese society : impacts and issues / edited by Hong Cheng, Kara Chan.

1st ed.

Detailed bibliographic record

Contents：: Advertising and Chinese society : an overview / Hong ChengAdvertising and rising consumerism in China / Katherine T. FrithChinese consumers' attitudes...

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Material Type: 図書
ISBN: 9788763002271
Title: Advertising and Chinese society : impacts and issues / edited by Hong Cheng, Kara Chan.
Edition: 1st ed.
Author Heading: Cheng, Hong, 1958-
Chan, Kara K. W.
Publication, Distribution, etc.: [Frederiksberg, Denmark] : Copenhagen Business School Press
Publication Date: 2009.
Publication Date (W3CDTF): 2009
Extent: 315 p. : ill. ; 23 cm.
Place of Publication (Country Code): DK
Text Language Code: eng
Subject Heading: Advertising -- Social aspects -- China.
DDC: 338
NDLC: DH428
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH428-B56
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000011034624
http://id.ndl.go.jp/bib/000011034624
OCLC No.: 316826603
https://www.worldcat.org/oclc/316826603
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211