How brands grow : what marketers don't know / Byron Sharp and the researchers of the Ehrenberg-Bass Institute.

• Material Type: 図書
• ISBN: 9780195573565 (hbk.)
• Title: How brands grow : what marketers don't know / Byron Sharp and the researchers of the Ehrenberg-Bass Institute.
• Author Heading: Sharp, Byron ( 001298016 )Authorities; University of South Australia. Ehrenberg-Bass Institute for Marketing Science.
• Publication, Distribution, etc.: South Melbourne, Vic. : Oxford University Press Australia & New Zealand
• Publication Date: 2010.
• Publication Date (W3CDTF): 2010
• Extent: xvii, 228 p. : ill. ; 24 cm.
• Place of Publication (Country Code): AU
• Text Language Code: eng
• Subject Heading: Branding (Marketing)
• LCC: HF5415.1255
• DDC: 658.827
• NDLC: DH411
• Note (Bibliography): Includes bibliographical references (p. 218-228) .
• Holding library: 国立国会図書館
• Call No.: DH411-B110
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011038276; http://id.ndl.go.jp/bib/000011038276
• LC Control Number: 2010285863; https://lccn.loc.gov/2010285863
• OCLC No.: 503639230; https://www.worldcat.org/oclc/503639230
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Summary, etc.: "This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising...