The connected customer : the changing nature of consumer and business markets / edited by Stefan Wuyts ... [et al.].

• Material Type: 図書
• ISBN: 9781848728370 (hardcover : alk. paper)
• Title: The connected customer : the changing nature of consumer and business markets / edited by Stefan Wuyts ... [et al.].
• Author Heading: Wuyts, Stefan.
• Publication, Distribution, etc.: New York : Routledge
• Publication Date: c2010.
• Publication Date (W3CDTF): 2010
• Extent: xviii, 353 p. : ill. ; 24 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Consumer behavior.; Branding (Marketing); Marketing.; Informationsbeschaffung.; Kundenbindung.; Markenpolitik.; Marketingstrategie.; Verbraucherverhalten.; World Wide Web 2.0.
• LCC: HF5415.32
• DDC: 658.8/342
• NDLC: DH413
• Note (Bibliography): Includes bibliographical references and indexes.
• Holding library: 国立国会図書館
• Call No.: DH413-B41
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011038605; http://id.ndl.go.jp/bib/000011038605
• LC Control Number: 2009043127; https://lccn.loc.gov/2009043127
• OCLC No.: 419792840; https://www.worldcat.org/oclc/419792840
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

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