図書

Franchising globally : innovation, learning and imitation / Ilan Alon.

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Franchising globally : innovation, learning and imitation / Ilan Alon.

Call No. (NDL)
DH468-B41
Bibliographic ID of National Diet Library
000011038919
Material type
図書
Author
Alon, Ilan
Publisher
Palgrave Macmillan
Publication date
2010.
Material Format
Paper
Capacity, size, etc.
xviii, 253 p. : ill. ; 23 cm.
NDC
-
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Detailed bibliographic record

Contents:

PART I: FRANCHISING APPROACHES AND FRAMEWORKSFranchising In Emerging Markets / I. Alon, D. Welsh & C. FalbeFranchising as an Entrepreneurial Form / I....

Summary, etc.:

"Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book include...

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Bibliographic Record

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Paper

Material Type
図書
ISBN
9780230238282 (hardback)
Publication Date
2010.
Publication Date (W3CDTF)
2010
Extent
xviii, 253 p. : ill. ; 23 cm.
Place of Publication (Country Code)
GB
Text Language Code
eng