Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt.

• Material Type: 図書
• ISBN: 9780765623638 (cloth : alk. paper)
• Title: Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt.
• Author Heading: Hunt, Shelby D ( 00444053 )Authorities
• Publication, Distribution, etc.: Armonk, N.Y. : M.E. Sharpe
• Publication Date: c2010.
• Publication Date (W3CDTF): 2010
• Extent: xvii, 490 p. : ill. ; 27 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Marketing.; Marketing research.
• LCC: HF5415
• DDC: 658.8001
• NDLC: DH411
• Note (General): Related URL: Table of contents http: //bvbr.bib-bvb.de: 8991/F?func=service&doc_library=BVB01&doc_number=019011453&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
• Note (Bibliography): Includes bibliographical references and indexes.
• Holding library: 国立国会図書館
• Call No.: DH411-B108
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011039320; http://id.ndl.go.jp/bib/000011039320
• LC Control Number: 2009018628; https://lccn.loc.gov/2009018628
• OCLC No.: 324776971; https://www.worldcat.org/oclc/324776971
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: On the marketing disciplineOn the morphology of explanationExplanation : issues and aspects...