Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors.

• Material Type: 図書
• ISBN: 9780765623577 (alk. paper)
• Title: Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors.
• Author Heading: MacInnis, Deborah J.; Park, C. Whan.; Priester, Joseph R., 1960-; Society for Consumer Psychology.
• Publication, Distribution, etc.: Armonk, N.Y. : M.E. Sharpe
• Publication Date: c2009.
• Publication Date (W3CDTF): 2009
• Extent: xxi, 424 p. : ill. ; 27 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Relationship marketing.; Brand choice.; Branding (Marketing); Customer relations.
• LCC: HF5415.55
• DDC: 658.8/27; 338.761
• NDLC: DH441
• Note (General): "Society for Consumer Psychology"--Cover.
• Note (Bibliography): Includes bibliographical references and indexes.
• Holding library: 国立国会図書館
• Call No.: DH441-B31
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011039323; http://id.ndl.go.jp/bib/000011039323
• LC Control Number: 2008053551; https://lccn.loc.gov/2008053551
• OCLC No.: 297222604; https://www.worldcat.org/oclc/297222604
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Introduction : Why brand relationships? / Deborah J. MacInnis, C. Whan Park, and Joseph R. PriesterLessons learned about consumers' relationships with...