Handbook of research on mobile marketing management / [edited by] Key Pousttchi, Dietmar G. Wiedemann.

• Material Type: 図書
• ISBN: 9781605660745 (hardcover)
• ISSN (series): 1935-2700
• Title: Handbook of research on mobile marketing management / [edited by] Key Pousttchi, Dietmar G. Wiedemann.
• Series Title: Advances in e-business research series (AEBR)
• Title Heading: Advances in e-business research series.
• Author Heading: Pousttchi, Key, 1970-; Wiedemann, Dietmar G., 1977-
• Publication, Distribution, etc.: Hershey, PA : Business Science Reference
• Publication Date: c2010.
• Publication Date (W3CDTF): 2010
• Extent: xxxii, 548 p. : ill. ; 29 cm.
• Alternative Title: Mobile marketing management
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Telemarketing.; Text messages (Telephone systems); Internet marketing.; Internet advertising.; Cellular telephones.; Electronic Commerce.; Mobile Telekommunikation.
• LCC: HF5415.1265
• DDC: 658.8/72
• NDLC: DK411
• Note (Bibliography): Includes bibliographical references (p. 484-528) and index.
• Holding library: 国立国会図書館
• Call No.: DK411-B240
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011052188; http://id.ndl.go.jp/bib/000011052188
• LC Control Number: 2009006922; https://lccn.loc.gov/2009006922
• OCLC No.: 312095976; https://www.worldcat.org/oclc/312095976
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Mobile marketing management: marketing objectives, types and implementation techniques / Key Pousttchi, Dietmar G. WiedemannReviewing mobile marketing...
• Summary, etc.: "This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.(Provided by: 国立国会図書館蔵書)