Beyond the ultimate question : a systematic approach to improve customer loyalty / Bob E. Hayes.

• Material Type: 図書
• ISBN: 9780873897723 (alk. paper)
• Title: Beyond the ultimate question : a systematic approach to improve customer loyalty / Bob E. Hayes.
• Author Heading: Hayes, Bob E., 1963-
• Publication, Distribution, etc.: Milwaukee, Wis. : ASQ Quality Press
• Publication Date: c2010.
• Publication Date (W3CDTF): 2010
• Extent: xxxiii, 396 p. : ill. ; 24 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Customer loyalty.; Consumer satisfaction.; Customer services.
• LCC: HF5415.525
• DDC: 658.8/343
• NDLC: DH441
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH441-B32
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011052292; http://id.ndl.go.jp/bib/000011052292
• LC Control Number: 2009023442; https://lccn.loc.gov/2009023442
• OCLC No.: 401714618; https://www.worldcat.org/oclc/401714618
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Beyond the ultimate question, and measurement and meaning of customer loyaltyThe structure of customer feedback programsCustomer feedback programs and...