Wiley international encyclopedia of marketing / editors-in-chief, Jagdish N. Sheth and Naresh K. Malhotra.

• Material Type: 図書
• ISBN (set): 9781405161787 (set); 1405161787 (set)
• Title: Wiley international encyclopedia of marketing / editors-in-chief, Jagdish N. Sheth and Naresh K. Malhotra.
• Author Heading: Sheth, Jagdish N. ( 00474997 )Authorities; Malhotra, Naresh K ( 01067745 )Authorities
• Publication, Distribution, etc.: Chichester, West Sussex, U.K. : Wiley
• Publication Date: 2011.
• Publication Date (W3CDTF): 2011
• Extent: 7 v. : ill. ; 26 cm.
• Alternative Title: International encyclopedia of marketing
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Marketing -- Encyclopedias.
• DDC: 658.8003
• NDLC: D2; DH411
• Holding library: 国立国会図書館
• Call No.: D2-B191
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011054957; http://id.ndl.go.jp/bib/000011054957
• OCLC No.: 300402131; https://www.worldcat.org/oclc/300402131
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerinv. 2. Marketing research / edited by Wagner A. Kamakurav. 3. Consumer behavi...