Crash course in marketing for libraries / Susan Webreck Alman.

• Material Type: 図書
• ISBN: 9781591584308 (pbk. : alk. paper)
• Title: Crash course in marketing for libraries / Susan Webreck Alman.
• Series Title: Crash course series
• Title Heading: Crash course series (Westport, Conn.)
• Author Heading: Alman, Susan Webreck.
• Publication, Distribution, etc.: Westport, Conn. : Libraries Unlimited
• Publication Date: 2007.
• Publication Date (W3CDTF): 2007
• Extent: xi, 177 p. : ill. ; 28 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Libraries -- Marketing.; Bibliothèques -- Marketing.
• LCC: Z716.3
• DDC: 021.7
• NDLC: UL747
• Note (General): Related URL: Table of contents only http: //catdir.loc.gov/catdir/toc/ecip0715/2007013533.html.
• Note (Bibliography): Includes bibliographical references (p. 169-173) and index.
• Holding library: 国立国会図書館
• Call No.: UL747-B12
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011065210; http://id.ndl.go.jp/bib/000011065210
• LC Control Number: 2007013533; https://lccn.loc.gov/2007013533
• OCLC No.: 123119565; https://www.worldcat.org/oclc/123119565
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: The planning process for your marketing planDevelop a marketing planCommunicate to the community : using the media, newsletters, and annual reports to...
• Summary, etc.: "Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things ar...