Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.

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Material Type: 図書
ISBN: 9780199587407 (hbk.)
Title: Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.
Author Heading: Holt, Douglas B ( 01024082 )Authorities
Cameron, Douglas.
Publication, Distribution, etc.: Oxford : Oxford University Press
Publication Date: 2010.
Publication Date (W3CDTF): 2010
Extent: xv, 387 p. : ill. ; 24 cm.
Place of Publication (Country Code): GB
Text Language Code: eng
Subject Heading: Branding (Marketing)
Marketing -- Social aspects.
Branding (Marketing) -- Case studies.
LCC: HF5415.1255
DDC: 658.827
NDLC: DH411
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH411-B112
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000011075549
http://id.ndl.go.jp/bib/000011075549
LC Control Number: 2010935044
https://lccn.loc.gov/2010935044
OCLC No.: 636906680
https://www.worldcat.org/oclc/636906680
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211