Contemplating corporate marketing, identity and communication / edited by Klement Podnar and John M.T. Balmer.

• Material Type: 図書
• ISBN: 9780415577434 (hardback)
• Title: Contemplating corporate marketing, identity and communication / edited by Klement Podnar and John M.T. Balmer.
• Author Heading: Podnar, Klement.; Balmer, John M. T.
• Publication, Distribution, etc.: London : Routledge
• Publication Date: 2010.
• Publication Date (W3CDTF): 2010
• Extent: xi, 163 p. : ill. ; 25 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Corporate culture -- Congresses.; Corporate image -- Congresses.; Communication in organizations -- Congresses.; Marketing -- Management -- Congresses.; Branding -- Congresses.
• LCC: HM791
• DDC: 658/.045
• NDLC: DH211
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH211-B325
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011119696; http://id.ndl.go.jp/bib/000011119696
• LC Control Number: 2009045397; https://lccn.loc.gov/2009045397
• OCLC No.: 470357099; https://www.worldcat.org/oclc/470357099
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Contemplating the corporate communications, corporate marketing and identity curricula : celebrating 15 years of the ICIG symposium : 1994-2009 / Klem...