Identifying hidden needs : creating breakthrough products / Keith Goffin, Fred Lemke, Ursula Koners.

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Material Type: 図書
ISBN: 9780230219762
Title: Identifying hidden needs : creating breakthrough products / Keith Goffin, Fred Lemke, Ursula Koners.
Author Heading: Goffin, Keith.
Lemke, Fred.
Koners, Ursula.
Publication, Distribution, etc.: Houndmills, Basingstoke : Palgrave Macmillan
New York : Palgrave Macmillan
Publication Date: 2010.
Publication Date (W3CDTF): 2010
Extent: xxiv, 261 p. : ill. ; 24 cm.
Place of Publication (Country Code): GB
Text Language Code: eng
Subject Heading: New products -- Marketing.
Strategic planning.
LCC: HF5415.153
DDC: 658.8/3
NDLC: DH415
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH415-B10
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000011120973
http://id.ndl.go.jp/bib/000011120973
LC Control Number: 2010050733
https://lccn.loc.gov/2010050733
OCLC No.: 691205357
https://www.worldcat.org/oclc/691205357
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211