Engaging consumers through innovation : measuring event innovativeness in spectator sports

• Material Type: 図書
• Title: Engaging consumers through innovation : measuring event innovativeness in spectator sports
• Author/Editor: by Masayuki Yoshida.
• Author Heading: 吉田, 政幸, 1979- ヨシダ, マサユキ, 1979- ( 001279685 )Authorities
• Publication, Distribution, etc.: Ann Arbor, MI : UMI
• Publication Date: c2009.
• Publication Date (W3CDTF): 2009
• Extent: xii, 223 p.
• Size: 23 cm.
• Note (Dissertation): Thesis (Ph. D.)--Florida State University, 2009.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Event marketing Sport marketing Product innovation Service innovation
• NDLC: FS21
• Target Audience: 一般
• Note (General): Authorized facsimile, made from the microfilm master copy of the original dissertation or master thesis published by UMI.; UMI number: 3374055.
• Note (Bibliography): Includes bibliographical references.
• Source: http://etd.lib.fsu.edu/theses/available/etd-03142009-225901
• Holding library: 国立国会図書館
• Call No.: FS21-B65
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011135182; http://id.ndl.go.jp/bib/000011135182
• Bibliographic Record Category (NDL): 211

• Summary, etc.: ABSTRACT: Marketing researchers have primarily studied radical and incremental product innovations based on technological development from the firm's ...