Kleppner's Advertising procedure.

• Material Type: 図書
• ISBN: 9780132465519 (pbk.); 0132465515 (pbk.)
• Title: Kleppner's Advertising procedure.
• Edition: 18th ed., international ed. / W. Ronald Lane, Karen Whitehill King, Tom Reichert.
• Author Heading: Lane, W. Ronald, 1940-; King, Karen Whitehill.; Reichert, Tom.
• Publication, Distribution, etc.: Boston : Pearson
• Publication Date: c2011.
• Publication Date (W3CDTF): 2011
• Extent: xx, 817 p. : ill. (chiefly col.) ; 29 cm.
• Alternative Title: Advertising procedure
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Advertising.
• LCC: HF5823
• DDC: 659.1
• NDLC: DH428
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH428-B58
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011179074; http://id.ndl.go.jp/bib/000011179074
• LC Control Number: 2009046216; https://lccn.loc.gov/2009046216
• OCLC No.: 457155909; https://www.worldcat.org/oclc/457155909
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Background of today's advertisingRoles of advertisingBrand planning and the advertising spiral...