The right sensory mix : targeting consumer product development scientifically / Diana Derval.

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Material Type: 図書
ISBN: 9783642120923
Title: The right sensory mix : targeting consumer product development scientifically / Diana Derval.
Author Heading: Derval, Diana.
Publication, Distribution, etc.: Berlin : Springer
New York : Springer
Publication Date: c2010.
Publication Date (W3CDTF): 2010
Extent: xiv, 146 p. : ill. (some col.) ; 24 cm.
Place of Publication (Country Code): DE
Text Language Code: eng
Subject Heading: Consumer behavior -- Psychological aspects.
Consumers' preferences.
Senses and sensation.
Target marketing.
Product differentiation.
Verbraucherverhalten.
Präferenz.
Wahrnehmung.
Produktdifferenzierung.
Zielgruppe.
LCC: HF5415.32
DDC: 658.8342
NDLC: DH413
Note (General): Related URL: http: //d-nb.info/1000252086/04 Inhaltsverzeichnis.
Related URL: http: //deposit.d-nb.de/cgi-bin/dokserv?id=3427672&prov=M&dok_var=1&dok_ext=htm Inhaltstext.
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH413-B48
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000011180443
http://id.ndl.go.jp/bib/000011180443
OCLC No.: 619662356
https://www.worldcat.org/oclc/619662356
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211