Global advertising, attitudes and audiences / Tony Wilson. (Routledge advances in management and business studies ; 44)

Global advertising, attitudes and audiences / Tony Wilson.

(Routledge advances in management and business studies ; 44)

Call No. (NDL): DH428-B59
Bibliographic ID of National Diet Library: 000011181437

Material type: 図書

Author: Wilson, Tony, 1947-

Publisher: Routledge

Publication date: 2011.

Material Format: Paper

Capacity, size, etc.: xiv, 167 p. ; 24 cm.

NDC: -

Detailed bibliographic record

Contents：: Audiences articulating advertisingBeyond attitudes : to the audience itself! Understanding consumers : interpretive inductivismInterpreting place bran...

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Paper

Material Type: 図書
ISBN: 9780415875974
Title: Global advertising, attitudes and audiences / Tony Wilson.
Series Title: Routledge advances in management and business studies ; 44
Title Heading: Routledge advances in management and business studies ; 44.
Author Heading: Wilson, Tony, 1947-
Publication, Distribution, etc.: New York : Routledge
Publication Date: 2011.
Publication Date (W3CDTF): 2011
Extent: xiv, 167 p. ; 24 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Advertising.
Telemarketing.
LCC: HF5823
DDC: 659
NDLC: DH428
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH428-B59
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000011181437
http://id.ndl.go.jp/bib/000011181437
LC Control Number: 2010005071
https://lccn.loc.gov/2010005071
OCLC No.: 526106426
https://www.worldcat.org/oclc/526106426
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211