Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr.

• Material Type: 図書
• ISBN: 9780073381169 (alk. paper); 0073381160 (alk. paper)
• Title: Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr.
• Edition: 7th ed.
• Author Heading: Mullins, John Walker ( 01102025 )Authorities; Walker, Orville C.
• Publication, Distribution, etc.: Boston : McGraw-Hill Irwin
• Publication Date: c2010.
• Publication Date (W3CDTF): 2010
• Extent: xxi, 551 p. : ill. ; 26 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Marketing -- Management.; Marketing.; Marketingmanagement.; Marketing -- Gestion.
• LCC: HF5415.13
• DDC: 658.8
• NDLC: DH411
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B120
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011181636; http://id.ndl.go.jp/bib/000011181636
• LC Control Number: 2008055593; https://lccn.loc.gov/2008055593
• OCLC No.: 244764072; https://www.worldcat.org/oclc/244764072
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: The marketing management processThe marketing implications of corporate and business strategiesUnderstanding market opportunities...