Consumer behavior knowledge for effective sports and event marketing / edited by Lynn R. Kahle, Angeline G. Close.

• Material Type: 図書
• ISBN: 9780415873574 (hbk.); 9780415873581 (pbk.)
• Title: Consumer behavior knowledge for effective sports and event marketing / edited by Lynn R. Kahle, Angeline G. Close.
• Author Heading: Kahle, Lynn R.; Close, Angeline.
• Publication, Distribution, etc.: New York : Routledge
• Publication Date: c2011.
• Publication Date (W3CDTF): 2011
• Extent: xxxiv, 314 p. : ill. ; 23 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Consumer behavior.; Sports -- Marketing.; Special events -- Marketing.; Communication in marketing.
• LCC: HF5415.32
• DDC: 796.06/98
• NDLC: DH413
• Note (Bibliography): Includes bibliographical references and indexes.
• Holding library: 国立国会図書館
• Call No.: DH413-B49
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011185676; http://id.ndl.go.jp/bib/000011185676
• LC Control Number: 2010012561; https://lccn.loc.gov/2010012561
• OCLC No.: 548660415; https://www.worldcat.org/oclc/548660415
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Foreword : "Consumers : alpha and omega of marketing" / Stephen A. GreyserIntroduction : The study of sports and events consumer behavior / Jesse King...