Brand media strategy : integrated communications planning in the digital era / Antony Young.

• Material Type: 図書
• ISBN: 9780230104747
• Title: Brand media strategy : integrated communications planning in the digital era / Antony Young.
• Edition: 1st ed.
• Author Heading: Young, Antony, 1964-
• Publication, Distribution, etc.: New York : Palgrave Macmillan
• Publication Date: 2011.
• Publication Date (W3CDTF): 2011
• Extent: xii, 239 p. : ill. ; 25 cm.
• Place of Publication (Country Code): US
• Text Language Code: eng
• Subject Heading: Branding (Marketing); Internet marketing.; Social media.
• LCC: HF5415.1255
• DDC: 658.8/27
• NDLC: DH411
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B125
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011189404; http://id.ndl.go.jp/bib/000011189404
• LC Control Number: 2010025259; https://lccn.loc.gov/2010025259
• OCLC No.: 607977724; https://www.worldcat.org/oclc/607977724
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Google and Facebook : how they're changing the gameThe new media playbook : a new set of rules for a new media worldA shift from media planning to com...
• Summary, etc.: "From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with thi...