The brutal truth about Asian branding and how to break the vicious cycle / Joseph Baladi.

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Material Type: 図書
ISBN: 9780470826478 (hbk.)
Title: The brutal truth about Asian branding and how to break the vicious cycle / Joseph Baladi.
Author Heading: Baladi, Joseph.
Publication, Distribution, etc.: Singapore : Wiley
Publication Date: 2011.
Publication Date (W3CDTF): 2011
Extent: viii, 280 p. : ill. ; 24 cm.
Place of Publication (Country Code): SG
Text Language Code: eng
Subject Heading: Brand name products -- Asia.
Branding (Marketing) -- Asia.
LCC: HD69.B7
DDC: 658.827095
NDLC: DH411
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH411-B129
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000011189578
http://id.ndl.go.jp/bib/000011189578
LC Control Number: 2011380134
https://lccn.loc.gov/2011380134
OCLC No.: 711045287
https://www.worldcat.org/oclc/711045287
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211