Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. 3rd ed.

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.

3rd ed.

Call No. (NDL): DH413-B46
Bibliographic ID of National Diet Library: 000011189705

Material type: 図書

Author: Bearden, William O., 1945-.ほか

Publisher: SAGE

Publication date: c2011.

Material Format: Paper

Capacity, size, etc.: xiv, 603 p. ; 29 cm.

NDC: -

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Paper

Material Type: 図書
ISBN: 9781412980180 (cloth)
Title: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
Edition: 3rd ed.
Title Heading: Handbook of marketing scales.
Author Heading: Bearden, William O., 1945-.
Netemeyer, Richard G., 1956-
Haws, Kelly L.
Publication, Distribution, etc.: Thousand Oaks, Calif. : SAGE
Publication Date: c2011.
Publication Date (W3CDTF): 2011
Extent: xiv, 603 p. ; 29 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Marketing research.
Consumer behavior -- Research.
Marktonderzoek.
Consumentengedrag.
Meetmethoden.
LCC: HF5415.3
DDC: 658.8/3
NDLC: DH413
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH413-B46
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000011189705
http://id.ndl.go.jp/bib/000011189705
LC Control Number: 2010026666
https://lccn.loc.gov/2010026666
OCLC No.: 641528345
https://www.worldcat.org/oclc/641528345
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211