Connecting with consumers : marketing for new marketplace realities / Allan J. Kimmel.

• Material Type: 図書
• ISBN: 9780199556502 (hbk.)
• Title: Connecting with consumers : marketing for new marketplace realities / Allan J. Kimmel.
• Author Heading: Kimmel, Allan J.
• Publication, Distribution, etc.: Oxford : Oxford University Press; New York : Oxford University Press
• Publication Date: c2010.
• Publication Date (W3CDTF): 2010
• Extent: xvi, 333 p. : ill. ; 26 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Marketing.; Marketing -- Technological innovations.; Marketing -- Case studies.
• LCC: HF5415
• DDC: 658.8
• NDLC: DH411
• Note (Bibliography): Includes bibliographical references (p. [305]-324) and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B123
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011189719; http://id.ndl.go.jp/bib/000011189719
• LC Control Number: 2010281332; https://lccn.loc.gov/2010281332
• OCLC No.: 501395010; https://www.worldcat.org/oclc/501395010
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Marketing in evolutionThe twenty-first century consumer landscape : new realitiesTargeting consumers in the era of Web 2.0...