Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.

• Material Type: 図書
• ISBN: 9780199576746 (hbk.)
• Title: Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.
• Author Heading: Zwick, Detlev.; Cayla, Julien.
• Publication, Distribution, etc.: Oxford [England] : Oxford University Press; New York : Oxford University Press
• Publication Date: 2011.
• Publication Date (W3CDTF): 2011
• Extent: xi, 357 p. : ill. ; 24 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Marketing.; Marketing -- Management.
• LCC: HF5415
• DDC: 658.8
• NDLC: DH411
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B124
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011189728; http://id.ndl.go.jp/bib/000011189728
• LC Control Number: 2011921180; https://lccn.loc.gov/2011921180
• OCLC No.: 723099176; https://www.worldcat.org/oclc/723099176
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Summary, etc.: "Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and poli...