Neuromarketing : exploring the brain of the consumer / Leon Zurawicki.

• Material Type: 図書
• ISBN: 9783540778288 (hbk.); 3540778284 (hbk.)
• Title: Neuromarketing : exploring the brain of the consumer / Leon Zurawicki.
• Author Heading: Żurawicki, Leon.
• Publication, Distribution, etc.: Berlin : Springer; London : Springer
• Publication Date: c2010.
• Publication Date (W3CDTF): 2010
• Extent: xx, 273 p. : ill. ; 24 cm.
• Place of Publication (Country Code): DE
• Text Language Code: eng
• Subject Heading: Neuromarketing.; Consumer behavior.; Marketing -- Psychological aspects.; Marketing.; Neurowetenschappen.; Consumentengedrag.
• LCC: HF5415.12615
• DDC: 658.8342
• NDLC: DH411
• Note (General): Related URL: http: //d-nb.info/1000032795/04 Inhaltsverzeichnis.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-B127
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011194415; http://id.ndl.go.jp/bib/000011194415
• LC Control Number: 2010934211; https://lccn.loc.gov/2010934211
• OCLC No.: 659250217; https://www.worldcat.org/oclc/659250217
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Exploring the brainConsumption as feelingsNeural underpinnings of risk handling, developing preference and choosing...