The silver market phenomenon : marketing and innovation in the aging society / Florian Kohlbacher, Cornelius Herstatt, editors. 2nd ed.

The silver market phenomenon : marketing and innovation in the aging society / Florian Kohlbacher, Cornelius Herstatt, editors.

2nd ed.

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Material Type: 図書
ISBN: 9783642143373
Title: The silver market phenomenon : marketing and innovation in the aging society / Florian Kohlbacher, Cornelius Herstatt, editors.
Edition: 2nd ed.
Author Heading: Kohlbacher, Florian ( 001178762 )Authorities
Herstatt, Cornelius ( 001141006 )Authorities
Publication, Distribution, etc.: Heidelberg : Springer
London : Springer
Publication Date: c2011.
Publication Date (W3CDTF): 2011
Extent: xxxiv, 463 p. : ill., maps ; 24 cm.
Place of Publication (Country Code): DE
Text Language Code: eng
Subject Heading: Marketing -- Social aspects.
Population aging -- Economic aspects.
Older consumers -- Attitudes.
LCC: HF5415.332.O43
DDC: 658.800846
NDLC: DH411
Note (Bibliography): Includes bibliographical references.
Holding library: 国立国会図書館
Call No.: DH411-B128
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000011194951
http://id.ndl.go.jp/bib/000011194951
LC Control Number: 2010938945
https://lccn.loc.gov/2010938945
OCLC No.: 665138999
https://www.worldcat.org/oclc/665138999
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211