図書

Sensory marketing / Bertil Hultén, Niklas Broweus, Marcus van Dijk.

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Sensory marketing / Bertil Hultén, Niklas Broweus, Marcus van Dijk.

Call No. (NDL)
DH411-B134
Bibliographic ID of National Diet Library
000011197129
Material type
図書
Author
Hultén, Bertil, 1949-ほか
Publisher
Palgrave Macmillan
Publication date
2009.
Material Format
Paper
Capacity, size, etc.
xiii, 183 p. : ill. ; 25 cm.
NDC
-
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Notes on use

Note (General):

Related URL: Table of contents http: //bvbr.bib-bvb.de: 8991/F?func=service&doc_library=BVB01&doc_number=017544566&line_number=0001&func_code=DB_RECOR...

Detailed bibliographic record

Contents:

1. What is Sense Marketing?- 2. Marketing 3.0- 3. The Scent Sense...

Summary, etc.:

"The culture of the contemporary society becomes more and more individualized and experience-based, with an abundance of many similar brands, products...

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Bibliographic Record

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Paper

Material Type
図書
ISBN
9780230576575 (cased)
0230576575 (cased)
Publication Date
2009.
Publication Date (W3CDTF)
2009
Extent
xiii, 183 p. : ill. ; 25 cm.
Place of Publication (Country Code)
GB
Text Language Code
eng