E-marketing : theory and application / Stephen Dann and Susan Dann.

• Material Type: 図書
• ISBN: 9780230203969
• Title: E-marketing : theory and application / Stephen Dann and Susan Dann.
• Author Heading: Dann, Stephen, 1973-; Dann, Susan J.
• Publication, Distribution, etc.: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan; New York : Palgrave Macmillan
• Publication Date: 2011.
• Publication Date (W3CDTF): 2011
• Extent: xxii, 474 p. : ill. ; 25 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Telemarketing.; Internet.; Consumer behavior.
• LCC: HF5415.1265
• DDC: 658.8/72
• NDLC: DK411
• Note (General): Related URL: Cover image http: //www.netread.com/jcusers/1388/2292941/image/lgcover.9780230203969.jpg.
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DK411-B258
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011197152; http://id.ndl.go.jp/bib/000011197152
• LC Control Number: 2010053339; https://lccn.loc.gov/2010053339
• OCLC No.: 697611478; https://www.worldcat.org/oclc/697611478
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Machine generated contents notePART 1: INTRODUCTION AND OVERVIEWChapter 1: E-marketing...
• Summary, etc.: "A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contempora...