Digital advertising / Andrew McStay.

• Material Type: 図書
• ISBN: 9780230222410 (pbk. : alk. paper); 9780230222403 (hbk.)
• Title: Digital advertising / Andrew McStay.
• Author Heading: McStay, Andrew, 1975-
• Publication, Distribution, etc.: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan; New York, NY : Palgrave Macmillan
• Publication Date: 2010.
• Publication Date (W3CDTF): 2010
• Extent: viii, 274 p. : ill. ; 24 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Advertising media planning.; Advertising.; Digital media.
• LCC: HF5826.5
• DDC: 659.14/4
• NDLC: DH428
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH428-B62
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011197153; http://id.ndl.go.jp/bib/000011197153
• LC Control Number: 2009046191; https://lccn.loc.gov/2009046191
• OCLC No.: 468231224; https://www.worldcat.org/oclc/468231224
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: IntroductionThe History and Business Environment of Digital AdvertisingForms and Content: Beyond the Pop-up...
• Summary, etc.: "Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertisi...