The political marketing game / Jennifer Lees-Marshment.

• Material Type: 図書
• ISBN: 9780230537774 (hardback)
• Title: The political marketing game / Jennifer Lees-Marshment.
• Author Heading: Lees-Marshment, Jennifer.
• Publication, Distribution, etc.: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan; New York : Palgrave Macmillan
• Publication Date: 2011.
• Publication Date (W3CDTF): 2011
• Extent: xii, 259 p. : ill. ; 23 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Subject Heading: Campaign management.; Political campaigns.; Marketing -- Political aspects.; POLITICAL SCIENCE / Political Ideologies / Democracy.; POLITICAL SCIENCE / Government / Comparative.; POLITICAL SCIENCE / Government / National.
• LCC: JF2112.C3
• DDC: 324.7
• NDLC: A251; A257
• Note (General): Related URL: Cover image http: //www.netread.com/jcusers/1388/2307262/image/lgcover.9780230537774.jpg.
• Note (Bibliography): Includes bibliographical references (p. 238-257) and index.
• Holding library: 国立国会図書館
• Call No.: A251-B97
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011209268; http://id.ndl.go.jp/bib/000011209268
• LC Control Number: 2010050921; https://lccn.loc.gov/2010050921
• OCLC No.: 670481148; https://www.worldcat.org/oclc/670481148
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: IntroductionAnalyzing the marketStrategic development...
• Summary, etc.: "The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authentic...