Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. 2nd ed.

Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

2nd ed.

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Material Type: 図書
ISBN: 9781412979900 (pbk.)
Title: Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
Edition: 2nd ed.
Author Heading: Mooij, Marieke K. de, 1943- ( 001244783 )Authorities
Publication, Distribution, etc.: Thousand Oaks : SAGE Publications
Publication Date: c2011.
Publication Date (W3CDTF): 2011
Extent: xv, 403 p. : ill. ; 24 cm.
Place of Publication (Country Code): US
Text Language Code: eng
Subject Heading: Consumer behavior -- Cross-cultural studies.
Consumers -- Psychology.
Marketing.
LCC: HF5415.32
DDC: 658.8/342
NDLC: DH413
Note (Bibliography): Includes bibliographical references and indexes.
Holding library: 国立国会図書館
Call No.: DH413-B51
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 000011212837
http://id.ndl.go.jp/bib/000011212837
LC Control Number: 2010019234
https://lccn.loc.gov/2010019234
OCLC No.: 612963878
https://www.worldcat.org/oclc/612963878
Cataloging Rule: Anglo-American Cataloging Rules
Bibliographic Record Category (NDL): 211