Ingredient branding : making the invisible visible / Philip Kotler, Waldemar Pfoertsch.

• Material Type: 図書
• ISBN: 9783642042133 (hbk.)
• Title: Ingredient branding : making the invisible visible / Philip Kotler, Waldemar Pfoertsch.
• Author Heading: Kotler, Philip ( 00446205 )Authorities; Pfoertsch, Waldemar ( 001193306 )Authorities
• Publication, Distribution, etc.: Heildelberg [Germany] : Springer; New York : Springer
• Publication Date: c2010.
• Publication Date (W3CDTF): 2010
• Extent: xx, 393 p. : ill., maps ; 24 cm.
• Place of Publication (Country Code): DE
• Text Language Code: eng
• Subject Heading: Branding (Marketing); Branding (Marketing) -- Case studies.; Brand name products.; Brand name products -- Case studies.; Markenpolitik.; Produktimage.
• LCC: HF5415.1255
• DDC: 658.827
• NDLC: DH411
• Note (General): Related URL: http: //deposit.d-nb.de/cgi-bin/dokserv?id=3350987&prov=M&dok_var=1&dok_ext=htm Inhaltstext.; Related URL: http: //bvbr.bib-bvb.de: 8991/F?func=service&doc_library=BVB01&doc_number=018686389&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
• Note (Bibliography): Includes bibliographical references (p. [345]-354) and indexes.
• Holding library: 国立国会図書館
• Call No.: DH411-B130
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 000011223358; http://id.ndl.go.jp/bib/000011223358
• LC Control Number: 2010926489; https://lccn.loc.gov/2010926489
• OCLC No.: 645694376; https://www.worldcat.org/oclc/645694376
• Cataloging Rule: Anglo-American Cataloging Rules
• Bibliographic Record Category (NDL): 211

• Contents: Branding ingredients. What is ingredient branding? ; A new brand strategy? ; What can you expect from this book?Basics of ingredient branding. Theoret...